From Wikipedia, the free encyclopedia
Peeps are small marshmallow candies, sold in the U.S.A., which are shaped into baby chickens, rabbits, and other animals. Peeps are primarily used to fill Easter baskets. They are made from marshmallow, sugar, gelatin, and carnauba.
Peeps are usually eaten in one of five ways:
- plain, out of the box
- dried (sometimes for years) and hardened.
- microwaved (which makes the marshmallows softball-sized)
- roasted over a flame, like a regular marshmallow.
Peeps are made by Just Born, a candy manufacturer based in Bethlehem, Pennsylvania. Just Born claims Peeps were introduced in 1953, but most aficionados say that Peeps were originally manufactured by Rodda Candy Company starting in the 1920s. When Just Born acquired Rodda Candy Company in 1953, they automated the process and mass-marketed them. Peeps were first advertised on television in February of 1999.
Many lovers of Peeps refer to the period between February 15 and the Sunday after Easter as "Peep Season". In recent years, Just Born has expanded its line to include bats, cats and ghosts for Halloween; hearts for Valentine's Day; trees, gingerbread men, and snowmen for Christmas; and red, white, and blue chicks and stars for the 4th of July.